J.P. Morgan Self-Directed Investing Review 2023: Pros, Cons & Fees

Investing can seem daunting, especially for beginners. With so many brokerages and investment platforms to choose from, it can be challenging to decide which one is right for you. One popular option is JP Morgan’s self-directed investing platform.

In this comprehensive guide, we’ll provide an in-depth review of J.P. Morgan self-directed investing, including its pros, cons, features, pricing, and more. Whether you’re just starting out or looking to switch brokerages, this review will help you determine if JP Morgan is the right fit.

J.P. Morgan Self-Directed Investing
J.P. Morgan Self-Directed Investing

Overview of J.P. Morgan Self-Directed Investing

J.P. Morgan self-directed investing, formerly known as You Invest by JP Morgan, is an online brokerage account offered by banking giant JP Morgan Chase.

With J.P. Morgan self-directed investing, you get:

  • Access to invest in stocks, ETFs, options, mutual funds, and fixed-income securities
  • The ability to open taxable, Traditional IRA, and Roth IRA accounts
  • Unlimited free stock and ETF trades
  • No account minimums
  • Access to research tools, market data, and educational resources
  • Mobile and desktop trading platforms

The service aims to provide DIY investors with an easy-to-use platform to invest on their own, with guided support if needed. It’s a solid option for beginner investors or those looking for a straightforward investing experience.

Below, we’ll take a deeper look at the pros and cons of using J.P. Morgan self-directed investing.


Here are some of the biggest advantages of using J.P. Morgan self-directed investing:

  • No commissions on stock and ETF trades – You get unlimited free trades on stocks and ETFs listed on U.S. exchanges. This is a huge perk, especially for active traders or those just starting out with smaller balances.
  • No minimum balance requirements – You can open an account and start trading with any amount. Many brokerages require minimum balances.
  • Access to retirement accounts – You can open Traditional, Roth, and Rollover IRAs. This provides tax-advantaged investing options.
  • Part of Chase ecosystem – If you already bank with Chase, it’s convenient to have your investments under one roof. You can easily move money between accounts.
  • Robust research and market data – Get access to investment research reports, market data, charts, news, and screening tools. Helpful resources for researching potential investments.
  • User-friendly platforms – The desktop site and mobile apps are easy to navigate. Great for beginner investors who want simplicity.
  • Portfolio builder tool – Lets you create a diversified portfolio aligned with your goals. Automatically rebalances portfolio over time. Provides guidance for new investors.
  • FDIC insurance protection – Cash balances in your account are FDIC insured up to $250,000 per depositor. Provides account protection.


Here are some potential downsides to consider with J.P. Morgan self-directed investing:

  • Website and apps could be more intuitive – The interfaces work fine but aren’t as slick as some competing platforms optimized for younger investors.
  • Minimal investment selection – Offers core stock and ETF investing but lacks access to more complex investments like futures, forex, and crypto.
  • No fractional share trading – Can’t purchase fractional shares of stocks or ETFs. Makes it harder to invest small dollar amounts.
  • Portfolio builder requires $2,500 minimum – To use the pre-made portfolio tool you need at least $2,500 in your account. Lower minimums at some robo-advisors.
  • No advanced trading options – Lacks sophisticated order types like trailing stops or conditional orders. Not ideal for very active traders.
  • Higher fees for some account services – Certain services like wire transfers or account closure fees are higher than rivals. The expense to be aware of.

So while J.P. Morgan self-directed investing comes up a bit short on the tech front and doesn’t cater to advanced traders, it delivers a solid core investing experience. The unlimited free stock and ETF trades are a major perk that helps offset some of the limitations.

Next, let’s take a closer look at the key features and services offered.

Features and Services

J.P. Morgan self-directed investing aims to make investing accessible for everyone. Here are some of the main features and services offered:

Account Types

You can open the following basic account types:

  • Individual taxable account – Standard brokerage account. Gives you full flexibility over deposits, withdrawals, and investments. No tax advantages.
  • Traditional IRA – Tax-deferred retirement account. Contributions may be tax deductible. Limits apply based on income.
  • Roth IRA – After-tax contributions that grow tax-free. Qualified withdrawals are tax-free. Income limits apply.
  • Joint account – Share an account with someone else. Convenient for couples or families investing together.

In addition, you can open inherited IRAs, custodial accounts, trust accounts, and other specialty accounts. Lots of options to suit your needs.

Trading Capabilities

You have access to trade many common securities:

  • Stocks – Invest in thousands of U.S. exchange-listed stocks. Trades are commission-free.
  • ETFs – Access to hundreds of exchange-traded funds. Covering various asset classes and strategies. Also, trade free.
  • Options – Trade options contracts on many underlying assets. Per-contract fees apply. Level 2 options approval is required.
  • Mutual funds – Invest in no-load mutual funds with no transaction fee (NTF). Load funds have a fee.
  • Fixed income – Build a portfolio with bonds, CDs, treasuries, and money market funds. Specific fees and investment minimums apply.

While the selection covers the core basics, you don’t get access to forex, futures, or cryptocurrencies on this platform.

Research and Tools

J.P. Morgan self-directed investing provides customers with the following helpful research tools and market resources:

  • Stock research reports – Get analyst ratings, target prices, earnings estimates, and more on individual stocks. Helps identify investment opportunities.
  • Fund reports and analysis – Research details on mutual funds and ETFs like holdings, performance, risk metrics, and fees.
  • Charting – View interactive charts and technical analysis on securities. Customizable views and indicators.
  • News and headlines – Stay up to date on market events, earnings reports, and other news impacting your portfolio and watchlist.
  • Screeners – Filter and screen for stocks, funds, and fixed-income products based on metrics like valuation, performance, dividends, and volatility.
  • Educational center – Articles, guides, and videos to learn about investing topics. Helpful knowledge base.

While not as robust as dedicated brokerage research platforms, there are enough tools for casual investors to conduct analysis and learn.

Mobile and Web Trading Experience

J.P. Morgan self-directed investing offers platforms to conveniently manage your account on the go or from your desktop:

  • Mobile app – Available for iOS and Android. Monitor positions, trade, deposit funds, and more. Sleek charts and watchlists.
  • Web trading platform – Full-featured platform accessible on your browser. More tools for research and analysis than mobile. Customizable layouts.
  • Quotes and trading – Quickly look up securities and place trades with just a few clicks. Market data included.
  • Account management – Deposit funds, update personal info, access documents, and handle other account maintenance tasks seamlessly.

Streamlined workflows make it simple for beginners to get started. The experience is perfectly fine but feels a bit dated compared to all-mobile brokerages.

Additional Features

Some other helpful features include:

  • Portfolio builder – Select a premade portfolio aligned to your goals. Automatically invested and rebalanced. $2,500 minimum.
  • Automatic investments – Schedule recurring buy orders for mutual funds or stocks. Dollar-cost average into positions over time.
  • Margin trading – Borrow against account assets to increase buying power for trading. Added risk with interest due on borrowed amounts.
  • Account security – Robust security features like biometrics login, encryption, and multi-factor authentication are available. Helps protect assets.
  • Cash management – Deposit cash into an FDIC-insured account that functions like a money market fund. Convenient place to hold cash not invested.
  • Rewards benefits – If you have a Chase credit card you can earn bonus points on card purchases for using self-directed investing.

Fees and Commissions

One of the best parts of J.P. Morgan self-directed investing is the lack of commissions on online stock, ETF, and options trades. Here is a breakdown of the main fees:

  • Stock and ETF trades – $0 online commissions on U.S. exchange-listed stocks and ETFs. Other fees may apply.
  • Options – $0 per-trade commission, $0.65 per contract. Lower per-contract fee than many brokerages.
  • Mutual funds – No transaction fee (NTF) funds can be bought and sold for free. Load funds have fees.
  • Broker-assisted trades – $25 via live broker. Get help placing complex trades.
  • Account fees – No annual or monthly maintenance fees. Inactivity fees apply after 13 months of no trades.
  • Transfer fees – $75 full account transfer out fee. Common across most brokerages.
  • Wire transfer fee – $35 incoming and outgoing fees, higher than many discount brokers.

So while most equities-related trading is commission-free, you may pay higher fees for services compared to other discount brokers. But for basic stock and ETF buy-and-hold investors, the fee structure is very reasonable.

There are no hidden fees or minimums required to open an account. You can get started investing even with a small amount of money.

How It Compares To Alternatives

How does J.P. Morgan self-directed investing compare against some of the leading alternative online brokerages? Here is a brief overview:

  • Charles Schwab – Offers many similar services like free online equity trades and robust research. But has lower fees for services like wires and transfers. More intuitive websites and apps. Also provides banking.
  • Fidelity – Also provides free equity trades and a wide range of investments. Lower margin rates than JP Morgan. Better for active trading and research. Can integrate with existing Fidelity workplace accounts.
  • Vanguard – Leading provider of low-cost index funds. Higher account minimums but even lower expense ratios. More limited trading capabilities and research compared to JP Morgan. Better for a purely passive indexing approach.
  • Interactive Brokers – Caters to advanced, frequent traders. Much lower margin rates and offers sophisticated trading tools JP Morgan lacks. But has a steeper learning curve for beginners.
  • Robinhood – Offers free stock, options, and crypto trading like JP Morgan. Fractional shares and gift cards are available. But lacks retirement accounts. Very basic tools and research.
  • Betterment – Leading robo-advisor offers automated portfolio management and strategy guidance. But higher management fees and less control than a self-directed JP Morgan account.

J.P. Morgan self-directed investing holds its own against this competition by blending free stock and ETF trades with guidance and education helpful for new investors. However, more active traders or research-focused investors may prefer alternatives like Fidelity or Schwab.

Getting Started With J.P. Morgan Self-Directed Investing

Ready to get started investing with JP Morgan? Here is a step-by-step guide to opening your account:

Step 1: Provide Personal Information

First, you’ll provide details like your name, birthdate, address, Social Security number, and employment status. This info is used to verify your identity.

Step 2: Select Account Type

Next, choose the account type that’s right for you – individual, joint, or retirement account like a Traditional or Roth IRA. This determines factors like tax treatment and who can access the account.

Step 3: Accept Agreements and Disclosures

You’ll need to electronically sign JP Morgan’s standard account agreements and disclosures. This grants them permission to open your account and defines the rules covering its operation.

Step 4: Fund Your Account

You can fund your account in multiple ways like linking a bank account, wire transfer, depositing a check, or transferring assets from another brokerage account. Even a small starting balance is fine.

Step 5: Complete Identity Verification

To help prevent fraud and meet compliance requirements, you’ll go through an identity verification process. This may involve providing documents like a driver’s license or utility bill.

The online application process takes around 10-15 minutes total. After your application is approved, you’ll gain access to your account dashboard online or via the mobile app.

Then you’re ready to make your first deposit and place a trade! The entire account opening process can usually be completed in 1-3 days.

Who is J.P. Morgan Self-Directed Investing Good For?

With its blend of easy trading, guidance, and educational content, J.P. Morgan self-directed investing can be a good fit for:

  • Beginner investors – Get started with an intuitive platform. Guidance helps build knowledge. Seamlessly upgrade later as you become a more advanced investor.
  • Casual stock and ETF investors – Those focused on buy-and-hold strategies can trade commission-free. However frequent traders may prefer a competing platform.
  • Chase banking customers – The convenience of managing investments alongside existing bank accounts and credit cards can provide a unified experience.
  • IRA investors – Tax-advantaged retirement accounts with no minimums make this a great option for retirement savings, especially for younger investors.
  • Investors who value simplicity – Avoid being overwhelmed but still access quality tools and resources helpful for building skills over time.

While J.P. Morgan self-directed investing covers the core essentials of investing, more advanced traders and researchers may want to consider alternative brokerages. But for new investors, it provides a nurturing environment to gain confidence.

Read Also: How To Get the Chase Private Client $2000 Bonus in 2023

Pros and Cons Summary

Here’s a quick recap of the main advantages and disadvantages of using J.P. Morgan self-directed investing:


  • Zero Commissions on Online Stock, ETF, and Options Trades
  • No minimum balances to open an account
  • Access to tax-advantaged retirement accounts
  • Part of Chase’s financial services ecosystem
  • Robust market data and research tools
  • Easy-to-use web and mobile platforms
  • Portfolio builder provides guidance
  • FDIC-insured cash balances


  • Website and apps could be more intuitive
  • Limited advanced trading options
  • No fractional share investing
  • Portfolio builder requires $2,500 minimum
  • Missing alternative asset classes
  • Higher fees for some account services

Verdict: Good Choice for New Investors

In the end, J.P. Morgan self-directed investing delivers a quality experience for newer investors looking for an easy on-ramp to managing their own portfolio.

While more sophisticated traders might be better served elsewhere, the unlimited free trades on stocks and ETFs, $0 minimums to get started, and a suite of guidance make this a great choice for beginners. The ability to consolidate with existing Chase banking products is another perk for customers.

So for those looking for a supportive solution to start investing in stocks and funds that can grow in sophistication over time, J.P. Morgan self-directed investing is definitely worth considering. Open your account today and begin your investment journey!

Frequently Asked Questions

Is J.P. Morgan self-directed investing really free?

Yes – you pay $0 commission on online stock, ETF, and options trades. Certain account services do have fees, but core equity trading is unlimited and free.

What is the minimum investment required to open an account?

$0 – You can open a JP Morgan self-directed investing account and start trading with any amount. No minimum balance is required.

Can I trade cryptocurrency on J.P. Morgan self-directed investing?

No, cryptocurrency trading is not currently available. JP Morgan self-directed investing only offers trading in stocks, ETFs, options, mutual funds, and fixed income.

How long does it take to open a new account?

Opening an account can usually be done in 1-3 days. The online application takes around 10-15 minutes. Then your application is reviewed and account funded before you can start trading.

Is my cash balance insured by the FDIC?

Yes, J.P. Morgan self-directed investing provides FDIC insurance protection up to $250,000 per depositor for uninvested cash balances held at JP Morgan Chase Bank. This helps protect your assets.

Can I open multiple accounts?

Yes, you can open multiple individual or joint taxable brokerage accounts along with multiple retirement accounts like IRAs. Unlimited Accounts Per Customer: No Restrictions, No Limits.

Can I use J.P. Morgan self-directed investing internationally?

The service is available to U.S. citizens living abroad but not to non-residents living internationally. So U.S. expat investors can sign up and use the account from another country. But those without a U.S. passport cannot.

Is Fidelity better than J.P. Morgan Self-Directed Investing?

Fidelity appears to come out ahead thanks to its superior trading platforms, research capabilities, and overall services. But J.P. Morgan Self-Directed Investing can still be a good choice for newer investors focused on the core essentials.

Is self-directed investing worth it?

Self-directed investing can make sense for motivated investors willing to be actively involved. However, those who prefer accountability and hand-holding may still benefit from a financial advisor’s services despite the higher fees. Assess your needs and choose the path that fits.

The Bottom Line

J.P. Morgan self-directed investing provides a low-friction, educational investment experience perfect for new investors. The unlimited $0 stock and ETF trades make building a diversified portfolio affordable. While the platforms and tools may leave sophisticated investors wanting more, beginners will appreciate the guided support.

We hope this comprehensive review helps you better understand the capabilities J.P. Morgan self-directed investing provides. Taking the time to carefully consider if it’s the right fit can pay off with an investing solution you can grow with over time.

Does J.P. Morgan self-directed investing seem like a good match for your needs? If so, visit their website today to open your account and start investing!

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